Problem

Dear Klairs was re-entering the Philippine market and needed to rebuild brand awareness, strengthen social presence, and drive sales in a competitive skincare space.

Data

Market audit showed low localized content, limited influencer activity, and untapped opportunities in educational posts and paid ads, key factors that Filipino skincare consumers rely on when deciding what to buy.

Solution

Facts & Fables launched a localized content strategy supported by creator partnerships and optimized paid ads. This integrated approach steadily increased Dear Klairs’ engagement and sales month-over-month, helping the brand regain strong visibility in the PH market.